Nike

Top Eight Inspirational Ad Campaigns

As a marketing communications professional, my first exposure to the world of advertising, public relations and social media was actually through a Nike campaign some 20 years ago. This particular campaign inspired me, pushed me to be better and forced me, even at a young age, to keep going even in the face of failure. …

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Generating Leads With Mobile Marketing

Whether it’s viewing a website on your phone or playing an online game on your tablet, by now, you’ve probably been exposed to mobile marketing. What is mobile marketing, exactly? Mobile marketing is as simple as optimizing your marketing strategies for people using a mobile device-it doesn’t actually have anything to do with the device …

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