inretrospect21

Top Social Media Engagement Lessons From JetBlue, Fab.com, Kirkland’s & Zappos

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After hearing a lot about crisis communications case studies via social media for companies such as HMV and Burger King, I started thinking that there must be other cases out there of how companies got into some social media pitfalls and then used these lessons to improve their companies. These examples, I thought, could help […]

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Common Mistakes Made in Inbound Marketing

1 Comment / Advertising, Marketing, Social Media Marketing /

After doing some research, I came across a great e-book on the ins and outs of inbound and outbound marketing. As a marketing student, years ago, we’d been taught that any internal communications meant creating newsletters and memos within the company and external was any type of communication/marketing that we would send out via direct

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Insights From the Top Marketers in Social Media

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For this post, I decided I’d do something a little different. Since I’m always looking for new insights, tips and guides for new tools in marketing, in a continual bid to educate myself on what’s new in marketing and social media; why not look for actual advice? After doing some research, I came across a

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The Science of Neuro-Marketing

1 Comment / Advertising, Marketing, Science, Social Media Marketing /

The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By having a subject wear an electroencephalogram (EEG) cap

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Optimize Your Social Media Strategy With Google+

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Recently, I started looking into learning more about Google+. With new business opportunities and more chances to place content on different platforms, I decided to also expand the social media platforms that I was syndicating content on. After using the platform for a period of time, I wanted more info on what I could be

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Top 5 Marketing Resolutions Every Business Should Make for 2013

2 Comments / Advertising, Business, Feature Article, Marketing, Social Media Marketing /

Now that it’s officially 2013, have you made your New Year’s resolutions yet?  Are you planning to travel more, lose weight or try a new hobby? I’d be the first person to admit that personal New Year’s resolutions are tough to keep; but I’m a huge believer in making professional resolutions for continual growth, new

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Crisis Communications 101: BC Place & Canada Place Case Studies

Leave a Comment / Advertising, Events, Feature Article, Public Relations /

Last week, I had an opportunity to experience one of the best professional development opportunities I’ve had thus far in my career. Discovering that Currents 2012, the CPRS (Canadian Public Relations Society) National Conference would be held in Victoria this year was too good of an opportunity to pass up. As a media relations and

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Gourmet Fare, A Dip in the Pool & A Sip of Wine-Experiencing Parksville Uncorked 2012 Part 2

Leave a Comment / Events, Food/Cuisine, Spa/Hotel, Tourism, Wine /

Friday morning in Parksville after Parksville Untapped started off uneventful enough. I started off my morning with an amazing breakfast in the Cedar Room at Tigh-Na-Mara before heading off to do my interview with Jenn on how Parksville Uncorked got started and what they hoped to achieve for the future After the interview, I decided

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Gourmet Fare & A Pint of Cider-Experiencing Parksville Uncorked 2012 Part 1

Leave a Comment / Arts & Culture, Events, Feature Article, Food/Cuisine, Tourism, Wine /

Chocolate fountain, strawberries & beer cupcakes by Tigh-Na-Mara @ Parksville Untapped Months ago, I was invited by Jenn Houtby-Ferguson, Director of Sales & Marketing at Tigh-Na-Mara Seaside Spa & Conference Centre to attend Parksville Uncorked for the first time. I’ve always been interested in getting more involved in travel and tourism and she thought that

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Resorts Reaping Benefits from Parksville Uncorked

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As I’m still working on editing my photos and putting all my experiences from Parksville Uncorked down on paper, I thought I’d share with you another piece that I’ve written about the festival. My feature article for Parksville Qualicum Beach News sheds some light on how Parksville Uncorked came to be and how it’s become

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