Building a Crisis Communications Response

If you’ve been following me on Instagram at @LSue30, you might have come across Publicity Talks-my PR series filled with interviews, audio clips, tips and graphics on everything related to public relations. In parts 1 & 2 of my Publicity 101 interview, I talk about the differences between advertising & public relations and how to …

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The Distinctions Between Advertising and Public Relations

If you’re following me on Instagram (it’s @LSue30, by the way), you might notice that I’ve recently launched a section known as Publicity Talks. Publicity Talks is where I’ll be sharing videos, audio clips/interviews, quotes, blog posts & tips about everything related to public and media relations, including campaigns. If you’ve seen the first segment …

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Media Kits for Non-Profits

A strategically executed PR campaign can help non-profits achieve national and international attention for their causes. It can also help attract well known personalities to become fundraising champions, exceed fundraising goals, increase event attendance and create more volunteer opportunities. Working in conjunction with a social media content strategy, PR has the ability to help a …

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