Film

The Ultimate Guide to Short Film Distribution Platforms

If you’re following me on Twitter or happened to read any of my tweets, I’m sure you’ve noticed a theme: I love to show my support for the amazing stories behind indie feature and short films. You’ve probably also seen some evidence of that love through my Crazy8s case study (found here and here.) And, […]

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The Top 6 Most Badass Publicity Campaigns in TV & Movies

If you read our previous blog post about the Top 10 Best Ways to Promote Films & TV Shows, it’s a safe bet that you now have some cool & fun ideas for your next marketing campaign for a new TV series or film. But when it comes to publicity campaigns, there’s a major difference

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Case Study: Managing Unit Publicity and PR Campaign for the 2017 Crazy8s Film Event

THE CHALLENGE As unit publicist for the Crazy8s Film Event, developing the PR campaign for the film event as well as managing the publicity for all 6 winning teams during production, on set and during post production meant that I had educate the media that this was a film event, not a film festival. Being

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Top 10 Unique Ways to Promote Films & TV Shows

Starting a marketing campaign for a new movie or TV show isn’t an exact science but there are a couple of crucial elements that shouldn’t be forgotten. 1. Timing is EVERYTHING when it comes to any promotional campaign for movies & TV. You have to build up an incredible amount of hype in a tight

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Why Publicity Matters Part 2: What a Unit Publicist Can Do For You

If you read Part 1 of our Why Publicity Matters series, you would’ve received some tips on why publicity is a vital part of any marketing plan for your film or TV show and how you can step up your game. Now that you’ve gotten an overview of how publicity can help, it’s time to

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Why Publicity Matters & How to Step Up Your Film Publicity Part 1

When you have a new film project, web or TV series or a short and you want to share it with people, what do you do? You talk about it with friends and family and you create a presence on social media via Facebook, Twitter, Instagram, YouTube and possibly a few others like Periscope, complete

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How A Film PR Campaign Made an Actor’s First Time at TIFF a Success

My first time ever doing PR for an actor was a definitive eye opener and a great professional challenge to get as much press coverage off-and on- the red carpet ASAP during the two weeks of the Toronto International Film Festival in 2015. To make the challenge even more intriguing, Peter Dacunha had TWO films

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How a Film PR Campaign Elevated Black Land to the Top 5

One of the best film projects I’ve had the privilege of developing a strategic PR campaign for continues to be the horror film Black Land. Over a three week period, pitching the PR release I created resulted in press coverage from over 14 different mainstream and online horror media outlets from Canada, the US and

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