By now, you’ve probably seen numerous Pinterest boards floating around online. Whether it’s a friend of yours sharing her board full of wedding inspiration and desires or sharing recipes, it’s a fair bet you’ve been shown several Pinterest boards full of fun and interesting hobbies. But is it just a fun way to create galleries […]
15 Cool Tips to Help Your Business Master Pinterest Read More »
With the rise of cool techniques on platforms like Facebook, Twitter, Pinterest and Vine, consumers are consistently finding new ways to create, share and consume more content on a daily basis. Consumer-created content isn’t just popular, it also has the power to influence other consumers. How many times have you watched a how-to video posted
Turn Dedicated Fan Content Into Sales for Your Company in 4 Easy Steps Read More »
After hearing a lot about crisis communications case studies via social media for companies such as HMV and Burger King, I started thinking that there must be other cases out there of how companies got into some social media pitfalls and then used these lessons to improve their companies. These examples, I thought, could help
Top Social Media Engagement Lessons From JetBlue, Fab.com, Kirkland’s & Zappos Read More »
After doing some research, I came across a great e-book on the ins and outs of inbound and outbound marketing. As a marketing student, years ago, we’d been taught that any internal communications meant creating newsletters and memos within the company and external was any type of communication/marketing that we would send out via direct
Common Mistakes Made in Inbound Marketing Read More »
For this post, I decided I’d do something a little different. Since I’m always looking for new insights, tips and guides for new tools in marketing, in a continual bid to educate myself on what’s new in marketing and social media; why not look for actual advice? After doing some research, I came across a
Insights From the Top Marketers in Social Media Read More »
The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By having a subject wear an electroencephalogram (EEG) cap
The Science of Neuro-Marketing Read More »
Recently, I started looking into learning more about Google+. With new business opportunities and more chances to place content on different platforms, I decided to also expand the social media platforms that I was syndicating content on. After using the platform for a period of time, I wanted more info on what I could be
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Now that it’s officially 2013, have you made your New Year’s resolutions yet? Are you planning to travel more, lose weight or try a new hobby? I’d be the first person to admit that personal New Year’s resolutions are tough to keep; but I’m a huge believer in making professional resolutions for continual growth, new
Top 5 Marketing Resolutions Every Business Should Make for 2013 Read More »
