content marketing

16 Companies in “Boring” Industries Delivering Awesome Content

Whether you realize it or not, there’s definitely industry sectors out there that are easier to create great marketing content for. You probably don’t have to wrack your brain to write a great brochure about promoting a resort in the Bahamas or develop an online contest to market your restaurant’s grand opening or sell your […]

16 Companies in “Boring” Industries Delivering Awesome Content Read More »

Be Your Own Storyteller: A Guide to Successful Inbound PR

In PR, conventional wisdom dictates that you do one of two things to get press in different areas for your clients, company or event: 1) draft a media kit, stocked with company/event backgrounders, info on the key people involved, PR releases and maybe photos and send them to a journalist covering that area OR 2)

Be Your Own Storyteller: A Guide to Successful Inbound PR Read More »

21 Awesome Online Tools to Make Your Business More Efficient

Technology is moving and changing at lightning speed in today’s day and age. If you don’t integrate at least some of the tools and cutting-edge platforms to help your marketing strategies and assist increasing your company’s productivity, you’re going to be left behind by the competition. But, it’s not as simple as just pressing a

21 Awesome Online Tools to Make Your Business More Efficient Read More »

Attracting More Customers With Twitter and Vine

So you’ve created an amazing Twitter profile for your company, complete with an eye-catching branded cover photo and profile image. You’ve started following key companies as well as industry influencers and bloggers in order to stay ahead of the competition and keep on top of what’s new and exciting. You’ve started sharing cool tweets and

Attracting More Customers With Twitter and Vine Read More »

Turn Dedicated Fan Content Into Sales for Your Company in 4 Easy Steps

With the rise of cool techniques on platforms like Facebook, Twitter, Pinterest and Vine, consumers are consistently finding new ways to create, share and consume more content on a daily basis. Consumer-created content isn’t just popular, it also has the power to influence other consumers. How many times have you watched a how-to video posted

Turn Dedicated Fan Content Into Sales for Your Company in 4 Easy Steps Read More »

Common Mistakes Made in Inbound Marketing

After doing some research, I came across a great e-book on the ins and outs of inbound and outbound marketing. As a marketing student, years ago, we’d been taught that any internal communications meant creating newsletters and memos within the company and external was any type of communication/marketing that we would send out via direct

Common Mistakes Made in Inbound Marketing Read More »