In Conversation with Thomas Green of the Ethical Marketing Podcast

In this interview, I sit down with Thomas Green of the Ethical Marketing Podcast to chat about why my brand is built on the proverb, ‘Give a man a fish, he’ll eat for a day but teach a man to fish and he’ll eat for a lifetime,’ how education and empowerment are cornerstones of my work as a PR coach and publicist, the mindset blocks and myths that prevent creatives from succeeding in PR and how podcasts have become a boon to the overall media landscape, especially in Canada.


In this exclusive clip, I talk about the myth of ‘bigger equaling better’ that many entrepreneurs believe when it comes to pitching for mainstream media coverage and why the myth is wrong because it may not always be better.

In this clip, I talk about how bigger isn’t always better if that larger mainstream media audience isn’t the right audience for your project.



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