If you’ve been following my blog, you’ve probably seen the in-depth previous posts on the different ways to achieve a better film financing strategy, extensive options on where and how to distribute your film online and why unit publicity matters when it comes to film production. I’ve also tried to shed light on great Canadian […]
How Publicity Can Elevate Your Project at Film Festivals Read More »
If you read our previous blog post about the Top 10 Best Ways to Promote Films & TV Shows, it’s a safe bet that you now have some cool & fun ideas for your next marketing campaign for a new TV series or film. But when it comes to publicity campaigns, there’s a major difference
The Top 6 Most Badass Publicity Campaigns in TV & Movies Read More »
THE CHALLENGE As unit publicist for the Crazy8s Film Event, developing the PR campaign for the film event as well as managing the publicity for all 6 winning teams during production, on set and during post production meant that I had educate the media that this was a film event, not a film festival. Being
Case Study: Managing Unit Publicity and PR Campaign for the 2017 Crazy8s Film Event Read More »
Starting a marketing campaign for a new movie or TV show isn’t an exact science but there are a couple of crucial elements that shouldn’t be forgotten. 1. Timing is EVERYTHING when it comes to any promotional campaign for movies & TV. You have to build up an incredible amount of hype in a tight
Top 10 Unique Ways to Promote Films & TV Shows Read More »
If you read Part 1 of our Why Publicity Matters series, you would’ve received some tips on why publicity is a vital part of any marketing plan for your film or TV show and how you can step up your game. Now that you’ve gotten an overview of how publicity can help, it’s time to
Why Publicity Matters Part 2: What a Unit Publicist Can Do For You Read More »
When you have a new film project, web or TV series or a short and you want to share it with people, what do you do? You talk about it with friends and family and you create a presence on social media via Facebook, Twitter, Instagram, YouTube and possibly a few others like Periscope, complete
Why Publicity Matters & How to Step Up Your Film Publicity Part 1 Read More »
My first time ever doing PR for an actor was a definitive eye opener and a great professional challenge to get as much press coverage off-and on- the red carpet ASAP during the two weeks of the Toronto International Film Festival in 2015. To make the challenge even more intriguing, Peter Dacunha had TWO films
How A Film PR Campaign Made an Actor’s First Time at TIFF a Success Read More »
One of the best film projects I’ve had the privilege of developing a strategic PR campaign for continues to be the horror film Black Land. Over a three week period, pitching the PR release I created resulted in press coverage from over 14 different mainstream and online horror media outlets from Canada, the US and
How a Film PR Campaign Elevated Black Land to the Top 5 Read More »
