Arts & Culture

#Friday5 with Tequoia Urbina

In this installment of #Friday5, I’m happy to have the chance to chat with screenwriter & filmmaker, Tequoia Urbina. A graduate of Georgia State University and Northeastern University, Tequoia has over 25 years of experience in TV and film and is dedicated to creating thought provoking and entertaining content. Her latest works are The Sojourner, a …

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CASE STUDY: Unit Publicity and Media Relations Campaign for Short Horror Film Heartless

THE CHALLENGE  As a unit publicist with experience running public relations campaigns for short films, an actor at a film festival and a horror film moving through a competition, this film presented challenges I hadn’t previously dealt with in my other projects. For my other short films, I’d had the benefit of support through the …

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CASE STUDY: Unit Publicity & Media Relations Campaign for Season 3 of APTN’s Moosemeat & Marmalade

THE CHALLENGE As the unit publicist for APTN’s third season of the Indigenous cooking series, Moosemeat & Marmalade, this production stood out from my other indie film projects for a few reasons. 1) It would be my first time doing publicity for a TV series, 2) It would also be my first time promoting Indigenous …

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A Glimpse at the Best of the Underrated Indie Film Scene Part 1

For those of you who have been following my blog, you know how much I love and support indie film.  I’ve written about some of the goofy B-movies that I love, covered some awesome marketing campaigns for truly great films and given insight into how unit publicity can help films-and their primary storytellers-get the exposure …

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How Publicity Can Elevate Your Project at Film Festivals

If you’ve been following my blog, you’ve probably seen the in-depth previous posts on the different ways to achieve a better film financing strategy, extensive options on where and how to distribute your film online and why unit publicity matters when it comes to film production. I’ve also tried to shed light on great Canadian …

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Cracking Open the National Film Board Vault of Canadian Films

For those of you avid readers who have been following my blog, you’d recall that a few months back, I posted about the amazing Storyhive library of animated & live action short films from the past couple years, showcasing film making talent out of BC & Alberta. With this blog post, I’ve decided to expand …

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Introducing Amazing Canadian Short Films From the Storyhive Library

Although I’ve been working on and watching some amazing films lately, this year is the first year that I’ve actively paid attention and supported the Storyhive project. In a nutshell, the Storyhive project is a community powered funding program run by Telus in Western Canada that distributes production grants and distribution opportunities for creative people …

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The Ultimate Guide to Short Film Distribution Platforms

If you’re following me on Twitter or happened to read any of my tweets, I’m sure you’ve noticed a theme: I love to show my support for the amazing stories behind indie feature and short films. You’ve probably also seen some evidence of that love through my Crazy8s case study (found here and here.) And, …

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Case Study: Managing Unit Publicity and PR Campaign for the 2017 Crazy8s Film Event

THE CHALLENGE As unit publicist for the Crazy8s Film Event, developing the PR campaign for the film event as well as managing the publicity for all 6 winning teams during production, on set and during post production meant that I had educate the media that this was a film event, not a film festival. Being …

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Great Film Noir Genre Short Films from YVR

Being that 2017 is a new year and I’ve been slowly getting involved with doing PR for more indie film projects (more updates on that coming soon!), I decided to do some digging into my archives and I re-discovered some amazing film noir short films shot here in Vancouver. Last year, I was involved in …

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