Social Media Marketing

Top 3 Elements You Need to Start Building a Social Media Strategy

Over the last few months, I’ve been sharing tips, tactics into the worlds of copywriting and publicity. I’ve gone in-depth into unit publicity and how it can benefit filmmakers to sharing insight into why welcome emails should be part of your copywriting and marketing strategy. Today, to announce the launch of the third segment on …

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Influencer Identification Tools for Non-Profits

In my previous post, I covered what influencer marketing is, how to develop an influencer marketing strategy and how to find the right influencers using the free methods already at your disposal. However, the free methods do take more time to research and organize, which is why this post will help non-profits find the affordable …

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How Infographics (And Their Tools) Can Supercharge Non-Profits

As you might remember, I’ve previously covered a list of easy to use, inexpensive/free online tools that non-profits can use to create amazing visuals. This time, however, I thought I’d take a step further and focus on how non-profits can generate infographics to grab the attention of their audiences. Infographics take visuals one step further …

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How Content Curation (and Their Tools) Can Benefit Non-Profits

In a perfect world, you’d have all the time in the world to create compelling and informative content that lets audiences know who you are and what you’re passionate about. But, as we know, running a business takes time and energy and producing original content takes time that you might not always have. Fortunately, you …

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Affordable Image Marketing Tools to Help Non-Profits Create Stunning Visuals

When you’re working on promoting your next fundraising event or a thank you initiative to long-time donors, you want to add a visual punch in your campaigns, to make it more exciting. It’s been proven time and time again that people are more likely to engage with posts that contain photos and/or videos because the …

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Online Team Collaboration and Organization Tools Part 2

Whether it’s the mad rush of the Christmas season or the busy summer sales rearing their heads, it can be tough enough to manage staff, new inventory and customer inquiries, without the added task of hiring new staff. With so many people trying to manage new inventory and internal CRM systems, keeping everyone on task …

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How to Find & Develop Relationships with Social Media Influencers

If you’ve been following my blog, you’ve probably read my posts on how unit publicity helps indie film, great advertising campaigns and tips on great tools to use to help manage social media and save time. But with the rise of influencer marketing and platforms to help you manage said campaigns recent years, I’ve been …

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