Month: February 2017

Top Eight Inspirational Ad Campaigns

As a marketing communications professional, my first exposure to the world of advertising, public relations and social media was actually through a Nike campaign some 20 years ago. This particular campaign inspired me, pushed me to be better and forced me, even at a young age, to keep going even in the face of failure. …

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Top 10 Unique Ways to Promote Films & TV Shows

Starting a marketing campaign for a new movie or TV show isn’t an exact science but there are a couple of crucial elements that shouldn’t be forgotten. 1. Timing is EVERYTHING when it comes to any promotional campaign for movies & TV. You have to build up an incredible amount of hype in a tight …

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