April 2013

Top Social Media Engagement Lessons From JetBlue, Fab.com, Kirkland’s & Zappos

After hearing a lot about crisis communications case studies via social media for companies such as HMV and Burger King, I started thinking that there must be other cases out there of how companies got into some social media pitfalls and then used these lessons to improve their companies. These examples, I thought, could help […]

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