Feature Article

Introducing #Friday5 Featuring Award-Winning Photographer Jamie Poh

I’m thrilled to announce the premiere of #Friday5, a new blog installment where I interview amazing entrepreneurs, creators/creatives, brands and filmmakers in short interviews that are 5 minute reads. For the first installment, I’m excited to chat with Jamie Poh. An award-winning and Nationally Accredited Professional Photographer of Canada, Jamie has an extensive background in […]

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What is Brand Journalism?

Whether it’s a non-profit organization or a start-up, nearly everyone has a blog because they want to share important news on services/products and events with their audience. Other companies, however, are starting to do more. On top of generating brand awareness and turning leads into paying customers through blogging, some companies believe they need to

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Unit Publicity for Indie Film & Television Portfolio

I’m pleased to announce my brand new 2017-2018 Unit Publicity Portfolio that showcases my experience in running PR campaigns and media relations strategies for indie film & television projects all over the world. If you’re interested in my PR strategies, please contact me for more info. Take a look at my case studies for more

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Cracking Open the National Film Board Vault of Canadian Films

For those of you avid readers who have been following my blog, you’d recall that a few months back, I posted about the amazing Storyhive library of animated & live action short films from the past couple years, showcasing film making talent out of BC & Alberta. With this blog post, I’ve decided to expand

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Announcing the Official Launch of My IMDB Page

Hello All, As I’ve been doing more unit publicity work in film & television in last few years and looking into new opportunities to continue to help amazing narratives in film, TV and web get the promotion they deserve and get discovered, I thought it was time to officially put my experience in the industry

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The Top 6 Most Badass Publicity Campaigns in TV & Movies

If you read our previous blog post about the Top 10 Best Ways to Promote Films & TV Shows, it’s a safe bet that you now have some cool & fun ideas for your next marketing campaign for a new TV series or film. But when it comes to publicity campaigns, there’s a major difference

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Top Eight Inspirational Ad Campaigns

As a marketing communications professional, my first exposure to the world of advertising, public relations and social media was actually through a Nike campaign some 20 years ago. This particular campaign inspired me, pushed me to be better and forced me, even at a young age, to keep going even in the face of failure.

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Top 10 Unique Ways to Promote Films & TV Shows

Starting a marketing campaign for a new movie or TV show isn’t an exact science but there are a couple of crucial elements that shouldn’t be forgotten. 1. Timing is EVERYTHING when it comes to any promotional campaign for movies & TV. You have to build up an incredible amount of hype in a tight

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Why Publicity Matters Part 2: What a Unit Publicist Can Do For You

If you read Part 1 of our Why Publicity Matters series, you would’ve received some tips on why publicity is a vital part of any marketing plan for your film or TV show and how you can step up your game. Now that you’ve gotten an overview of how publicity can help, it’s time to

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