social media

Top 3 Elements You Need to Start Building a Social Media Strategy

Over the last few months, I’ve been sharing tips, tactics into the worlds of copywriting and publicity. I’ve gone in-depth into unit publicity and how it can benefit filmmakers to sharing insight into why welcome emails should be part of your copywriting and marketing strategy. Today, to announce the launch of the third segment on […]

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Media Kits for Non-Profits

A strategically executed PR campaign can help non-profits achieve national and international attention for their causes. It can also help attract well known personalities to become fundraising champions, exceed fundraising goals, increase event attendance and create more volunteer opportunities. Working in conjunction with a social media content strategy, PR has the ability to help a

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Influencer Identification Tools for Non-Profits

In my previous post, I covered what influencer marketing is, how to develop an influencer marketing strategy and how to find the right influencers using the free methods already at your disposal. However, the free methods do take more time to research and organize, which is why this post will help non-profits find the affordable

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How Infographics (And Their Tools) Can Supercharge Non-Profits

As you might remember, I’ve previously covered a list of easy to use, inexpensive/free online tools that non-profits can use to create amazing visuals. This time, however, I thought I’d take a step further and focus on how non-profits can generate infographics to grab the attention of their audiences. Infographics take visuals one step further

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How Content Curation (and Their Tools) Can Benefit Non-Profits

In a perfect world, you’d have all the time in the world to create compelling and informative content that lets audiences know who you are and what you’re passionate about. But, as we know, running a business takes time and energy and producing original content takes time that you might not always have. Fortunately, you

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How to Find & Develop Relationships with Social Media Influencers

If you’ve been following my blog, you’ve probably read my posts on how unit publicity helps indie film, great advertising campaigns and tips on great tools to use to help manage social media and save time. But with the rise of influencer marketing and platforms to help you manage said campaigns recent years, I’ve been

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Freelance Writing: Social Media Monitoring Made Easy for Jeweller Magazine

Hello All, My latest freelance contribution to Jeweller Magazine across the pond in Melbourne, Australia focuses on the best social media monitoring tools out on the market for jewellers to use that are A) free, B) easy to use and C) provide metrics for all kinds of social media platforms. Check it out here or

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6 Unique Ways Instagram Video Can Improve Your Marketing Strategies

By now, you or someone you know has probably experimented with Instagram, snapping photos with your mobile device and posting them to your account, tagging different people and maybe even sharing them via Facebook and Twitter. But have you ever tried Instagram Video? If you haven’t, it’s an awesome way to incorporate video into the

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