When you’re working on promoting your next fundraising event or a thank you initiative to long-time donors, you want to add a visual punch in your campaigns, to make it more exciting. It’s been proven time and time again that people are more likely to engage with posts that contain photos and/or videos because the […]
Affordable Image Marketing Tools to Help Non-Profits Create Stunning Visuals Read More »
Whether it’s a non-profit organization or a start-up, nearly everyone has a blog because they want to share important news on services/products and events with their audience. Other companies, however, are starting to do more. On top of generating brand awareness and turning leads into paying customers through blogging, some companies believe they need to
What is Brand Journalism? Read More »
THE CHALLENGE As a unit publicist with experience running public relations campaigns for short films, an actor at a film festival and a horror film moving through a competition, this film presented challenges I hadn’t previously dealt with in my other projects. For my other short films, I’d had the benefit of support through the
CASE STUDY: Unit Publicity and Media Relations Campaign for Short Horror Film Heartless Read More »
Whether it’s the mad rush of the Christmas season or the busy summer sales rearing their heads, it can be tough enough to manage staff, new inventory and customer inquiries, without the added task of hiring new staff. With so many people trying to manage new inventory and internal CRM systems, keeping everyone on task
Online Team Collaboration and Organization Tools Part 2 Read More »
If you’ve been following my blog, you’ve probably read my posts on how unit publicity helps indie film, great advertising campaigns and tips on great tools to use to help manage social media and save time. But with the rise of influencer marketing and platforms to help you manage said campaigns recent years, I’ve been
How to Find & Develop Relationships with Social Media Influencers Read More »
In working with clients across several industries such as tourism and hospitality and film and television, I’ve noticed a major trend. With their priorities ranging from business development to film production and screenwriting, marketing is often an afterthought. They understand the importance of posting on social media, writing a blog post and marketing campaigns through
Top 10 Apps for Social Media Productivity and Organization Read More »
Hello All, My latest freelance contribution to Jeweller Magazine across the pond in Melbourne, Australia focuses on the best social media monitoring tools out on the market for jewellers to use that are A) free, B) easy to use and C) provide metrics for all kinds of social media platforms. Check it out here or
Freelance Writing: Social Media Monitoring Made Easy for Jeweller Magazine Read More »
Whether you own a bricks-and-mortar store, online business or a Fortune 500 company, whether you offer products, services or experiences, you know that customers are the ones that determine whether a business thrives or fails. No matter the target audience, each and every company needs customers to believe in what they do, to support the
5 Ways to Strengthen Customer Loyalty Read More »
By now, you or someone you know has probably experimented with Instagram, snapping photos with your mobile device and posting them to your account, tagging different people and maybe even sharing them via Facebook and Twitter. But have you ever tried Instagram Video? If you haven’t, it’s an awesome way to incorporate video into the
6 Unique Ways Instagram Video Can Improve Your Marketing Strategies Read More »
Whether you have a bricks-and-mortar spa or a mobile one that provides relaxing massages and pampering manicures to your clients wherever they are, it’s crucial that your business has a presence online where your customers are located. Why is online marketing important? Well, for one thing, in many cases, it can be more affordable than
How to Successfully Promote Your Spa Online Read More »
