case study

Case Study: Managing Unit Publicity and PR Campaign for the 2017 Crazy8s Film Event

1 Comment / Arts & Culture, Business, Film, Media, Public Relations /

THE CHALLENGE As unit publicist for the Crazy8s Film Event, developing the PR campaign for the film event as well as managing the publicity for all 6 winning teams during production, on set and during post production meant that I had educate the media that this was a film event, not a film festival. Being […]

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How a Film PR Campaign Elevated Black Land to the Top 5

Business, Feature Article, Film, Public Relations, Social Media Marketing /

One of the best film projects I’ve had the privilege of developing a strategic PR campaign for continues to be the horror film Black Land. Over a three week period, pitching the PR release I created resulted in press coverage from over 14 different mainstream and online horror media outlets from Canada, the US and

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