inbound marketing

Be Your Own Storyteller: A Guide to Successful Inbound PR

1 Comment / Advertising, Content Marketing, Marketing, Media, Public Relations, Social Media Marketing /

In PR, conventional wisdom dictates that you do one of two things to get press in different areas for your clients, company or event: 1) draft a media kit, stocked with company/event backgrounders, info on the key people involved, PR releases and maybe photos and send them to a journalist covering that area OR 2) […]

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Common Mistakes Made in Inbound Marketing

1 Comment / Advertising, Marketing, Social Media Marketing /

After doing some research, I came across a great e-book on the ins and outs of inbound and outbound marketing. As a marketing student, years ago, we’d been taught that any internal communications meant creating newsletters and memos within the company and external was any type of communication/marketing that we would send out via direct

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