marketing technique

How Content Curation (and Their Tools) Can Benefit Non-Profits

B2B Marketing, Business, Content Marketing, Marketing, Social Media Marketing /

In a perfect world, you’d have all the time in the world to create compelling and informative content that lets audiences know who you are and what you’re passionate about. But, as we know, running a business takes time and energy and producing original content takes time that you might not always have. Fortunately, you […]

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The Science of Neuro-Marketing

1 Comment / Advertising, Marketing, Science, Social Media Marketing /

The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By having a subject wear an electroencephalogram (EEG) cap

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