On part 2 of Publicity 101 on Publicity Talks, I talk about media kits. Many brands and small businesses don’t often think about developing a media kit, even though they often have many of the major components at the ready. What, exactly, is the purpose of a media kit? The primary purpose is to provide […]
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A strategically executed PR campaign can help non-profits achieve national and international attention for their causes. It can also help attract well known personalities to become fundraising champions, exceed fundraising goals, increase event attendance and create more volunteer opportunities. Working in conjunction with a social media content strategy, PR has the ability to help a
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