media relations strategy

#Friday5 with Ashley Amber

On this edition of #Friday5, I’m super excited to present my interview with author Ashley Amber! Ashley is the process of releasing her novella, The Flip Side of Sad, on March 30th, 2021. Newest singing sensation, James Letta, is promoting his new album, The Flip Side of Sad and he’s having what he believes to […]

#Friday5 with Ashley Amber Read More »

#Friday5 with Felise Garcia

On this week’s installment of #Friday5, I got the chance to chat with San Antonio filmmaker, writer and actress, Felise Garcia. She’s a writer, actress, and filmmaker born and raised in San Antonio, who’s been writing since she was about 7 years old! She studied literature and writing at UTSA and earned her Bachelor of

#Friday5 with Felise Garcia Read More »

#Friday5 with Mike Davenport

In this installment of #Friday5, I’m really happy to be chatting with Mike Davenport, Founder and Creative Director of the video game pitch project, The Marvel Universe Online. An avid comic book fan, Mike’s a father of 4 with a day job working as an IT Specialist for the Department of Defense. Growing up in

#Friday5 with Mike Davenport Read More »

Introducing #Friday5 Featuring Award-Winning Photographer Jamie Poh

I’m thrilled to announce the premiere of #Friday5, a new blog installment where I interview amazing entrepreneurs, creators/creatives, brands and filmmakers in short interviews that are 5 minute reads. For the first installment, I’m excited to chat with Jamie Poh. An award-winning and Nationally Accredited Professional Photographer of Canada, Jamie has an extensive background in

Introducing #Friday5 Featuring Award-Winning Photographer Jamie Poh Read More »

Building a Crisis Communications Response

If you’ve been following me on Instagram at @LSue30, you might have come across Publicity Talks-my PR series filled with interviews, audio clips, tips and graphics on everything related to public relations. In parts 1 & 2 of my Publicity 101 interview, I talk about the differences between advertising & public relations and how to

Building a Crisis Communications Response Read More »

What is Brand Journalism?

Whether it’s a non-profit organization or a start-up, nearly everyone has a blog because they want to share important news on services/products and events with their audience. Other companies, however, are starting to do more. On top of generating brand awareness and turning leads into paying customers through blogging, some companies believe they need to

What is Brand Journalism? Read More »