media

What is Brand Journalism?

Advertising, Business, Content Marketing, Feature Article, Marketing /

Whether it’s a non-profit organization or a start-up, nearly everyone has a blog because they want to share important news on services/products and events with their audience. Other companies, however, are starting to do more. On top of generating brand awareness and turning leads into paying customers through blogging, some companies believe they need to […]

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Be Your Own Storyteller: A Guide to Successful Inbound PR

1 Comment / Advertising, Content Marketing, Marketing, Media, Public Relations, Social Media Marketing /

In PR, conventional wisdom dictates that you do one of two things to get press in different areas for your clients, company or event: 1) draft a media kit, stocked with company/event backgrounders, info on the key people involved, PR releases and maybe photos and send them to a journalist covering that area OR 2)

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