If you’re following me on Instagram (it’s @LSue30, by the way), you might notice that I’ve recently launched a section known as Publicity Talks. Publicity Talks is where I’ll be sharing videos, audio clips/interviews, quotes, blog posts & tips about everything related to public and media relations, including campaigns. If you’ve seen the first segment […]
The Distinctions Between Advertising and Public Relations Read More »
THE CHALLENGE As a unit publicist with experience running public relations campaigns for short films, an actor at a film festival and a horror film moving through a competition, this film presented challenges I hadn’t previously dealt with in my other projects. For my other short films, I’d had the benefit of support through the
CASE STUDY: Unit Publicity and Media Relations Campaign for Short Horror Film Heartless Read More »
THE CHALLENGE As the unit publicist for APTN’s third season of the Indigenous cooking series, Moosemeat & Marmalade, this production stood out from my other indie film projects for a few reasons. 1) It would be my first time doing publicity for a TV series, 2) It would also be my first time promoting Indigenous
My first time ever doing PR for an actor was a definitive eye opener and a great professional challenge to get as much press coverage off-and on- the red carpet ASAP during the two weeks of the Toronto International Film Festival in 2015. To make the challenge even more intriguing, Peter Dacunha had TWO films
How A Film PR Campaign Made an Actor’s First Time at TIFF a Success Read More »
