PR case study

How A Film PR Campaign Made an Actor’s First Time at TIFF a Success

Arts & Culture, Business, Film, Public Relations, Social Media Marketing /

My first time ever doing PR for an actor was a definitive eye opener and a great professional challenge to get as much press coverage off-and on- the red carpet ASAP during the two weeks of the Toronto International Film Festival in 2015. To make the challenge even more intriguing, Peter Dacunha had TWO films […]

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How a Film PR Campaign Elevated Black Land to the Top 5

Business, Feature Article, Film, Public Relations, Social Media Marketing /

One of the best film projects I’ve had the privilege of developing a strategic PR campaign for continues to be the horror film Black Land. Over a three week period, pitching the PR release I created resulted in press coverage from over 14 different mainstream and online horror media outlets from Canada, the US and

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