If you’ve been following me on Instagram at @LSue30, you might have come across Publicity Talks-my PR series filled with interviews, audio clips, tips and graphics on everything related to public relations. In parts 1 & 2 of my Publicity 101 interview, I talk about the differences between advertising & public relations and how to […]
Building a Crisis Communications Response Read More »
On part 2 of Publicity 101 on Publicity Talks, I talk about media kits. Many brands and small businesses don’t often think about developing a media kit, even though they often have many of the major components at the ready. What, exactly, is the purpose of a media kit? The primary purpose is to provide
The 411 on Media Kits Read More »
If you’re following me on Instagram (it’s @LSue30, by the way), you might notice that I’ve recently launched a section known as Publicity Talks. Publicity Talks is where I’ll be sharing videos, audio clips/interviews, quotes, blog posts & tips about everything related to public and media relations, including campaigns. If you’ve seen the first segment
The Distinctions Between Advertising and Public Relations Read More »
A strategically executed PR campaign can help non-profits achieve national and international attention for their causes. It can also help attract well known personalities to become fundraising champions, exceed fundraising goals, increase event attendance and create more volunteer opportunities. Working in conjunction with a social media content strategy, PR has the ability to help a
Media Kits for Non-Profits Read More »
In California, earthquakes are a fact of life. We don’t know when the next one will happen, or where it will be centered.But we know we can count on…
Sourced through Scoop.it from: www.meltwater.com
5 Common Urgent Issues That Don’t Need to Become a Brand Crisis Read More »
If you’ve been following my blog, you’ve probably seen the in-depth previous posts on the different ways to achieve a better film financing strategy, extensive options on where and how to distribute your film online and why unit publicity matters when it comes to film production. I’ve also tried to shed light on great Canadian
How Publicity Can Elevate Your Project at Film Festivals Read More »
In PR, conventional wisdom dictates that you do one of two things to get press in different areas for your clients, company or event: 1) draft a media kit, stocked with company/event backgrounders, info on the key people involved, PR releases and maybe photos and send them to a journalist covering that area OR 2)
Be Your Own Storyteller: A Guide to Successful Inbound PR Read More »
