On part 2 of Publicity 101 on Publicity Talks, I talk about media kits. Many brands and small businesses don’t often think about developing a media kit, even though they often have many of the major components at the ready. What, exactly, is the purpose of a media kit? The primary purpose is to provide […]
The 411 on Media Kits Read More »
If you’re following me on Instagram (it’s @LSue30, by the way), you might notice that I’ve recently launched a section known as Publicity Talks. Publicity Talks is where I’ll be sharing videos, audio clips/interviews, quotes, blog posts & tips about everything related to public and media relations, including campaigns. If you’ve seen the first segment
The Distinctions Between Advertising and Public Relations Read More »
In California, earthquakes are a fact of life. We don’t know when the next one will happen, or where it will be centered.But we know we can count on…
Sourced through Scoop.it from: www.meltwater.com
5 Common Urgent Issues That Don’t Need to Become a Brand Crisis Read More »
Whether it’s a non-profit organization or a start-up, nearly everyone has a blog because they want to share important news on services/products and events with their audience. Other companies, however, are starting to do more. On top of generating brand awareness and turning leads into paying customers through blogging, some companies believe they need to
What is Brand Journalism? Read More »
