TIFF

How A Film PR Campaign Made an Actor’s First Time at TIFF a Success

Arts & Culture, Business, Film, Public Relations, Social Media Marketing /

My first time ever doing PR for an actor was a definitive eye opener and a great professional challenge to get as much press coverage off-and on- the red carpet ASAP during the two weeks of the Toronto International Film Festival in 2015. To make the challenge even more intriguing, Peter Dacunha had TWO films […]

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How to Turn Brand Advocates into Content Creators

Advertising, Content Marketing, Marketing, Social Media Marketing /

It seems like brands everywhere can’t get enough high-value good quality content to fill their growing marketing needs. Content marketing isn’t exactly a new strategy but it has definitely taken off in the last 2 years. After spending the last few years focusing on building followers and social media ROI, marketers are now seeing the

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