April 2013

Top Social Media Engagement Lessons From JetBlue, Fab.com, Kirkland’s & Zappos

Advertising, Marketing, Social Media Marketing /

After hearing a lot about crisis communications case studies via social media for companies such as HMV and Burger King, I started thinking that there must be other cases out there of how companies got into some social media pitfalls and then used these lessons to improve their companies. These examples, I thought, could help […]

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Common Mistakes Made in Inbound Marketing

1 Comment / Advertising, Marketing, Social Media Marketing /

After doing some research, I came across a great e-book on the ins and outs of inbound and outbound marketing. As a marketing student, years ago, we’d been taught that any internal communications meant creating newsletters and memos within the company and external was any type of communication/marketing that we would send out via direct

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The Science of Neuro-Marketing

1 Comment / Advertising, Marketing, Science, Social Media Marketing /

The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By having a subject wear an electroencephalogram (EEG) cap

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