marketing strategy

#Friday5 With Nataizya Mukwavi

This week, I’m absolutely excited and honored to be able to chat with Black Women Connect Vancouver’s founder, Nataizya Mukwavi. In 2017, Nataizya started Black Girl Magic which is now called Black Women Connect Vancouver as something she and friends could enjoy together. It was due to the success of this party she saw and …

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#Friday5 with Brittany Geertgens

In this installment of #Friday5, we’re thrilled to chat with Brittany Geertgens. An entrepreneur, radio personality, entertainment host and creator, 25 year old Brittany has entrepreneurship in her blood. Raised by entrepreneurial parents, Brittany has always been encouraged to pursue her dreams and dream big. Brittany co-founded her first business, BlastHouse (a music and events …

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Influencer Identification Tools for Non-Profits

In my previous post, I covered what influencer marketing is, how to develop an influencer marketing strategy and how to find the right influencers using the free methods already at your disposal. However, the free methods do take more time to research and organize, which is why this post will help non-profits find the affordable …

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How Infographics (And Their Tools) Can Supercharge Non-Profits

As you might remember, I’ve previously covered a list of easy to use, inexpensive/free online tools that non-profits can use to create amazing visuals. This time, however, I thought I’d take a step further and focus on how non-profits can generate infographics to grab the attention of their audiences. Infographics take visuals one step further …

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How Content Curation (and Their Tools) Can Benefit Non-Profits

In a perfect world, you’d have all the time in the world to create compelling and informative content that lets audiences know who you are and what you’re passionate about. But, as we know, running a business takes time and energy and producing original content takes time that you might not always have. Fortunately, you …

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Attracting More Customers With Twitter and Vine

So you’ve created an amazing Twitter profile for your company, complete with an eye-catching branded cover photo and profile image. You’ve started following key companies as well as industry influencers and bloggers in order to stay ahead of the competition and keep on top of what’s new and exciting. You’ve started sharing cool tweets and …

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Top Social Media Engagement Lessons From JetBlue, Fab.com, Kirkland’s & Zappos

After hearing a lot about crisis communications case studies via social media for companies such as HMV and Burger King, I started thinking that there must be other cases out there of how companies got into some social media pitfalls and then used these lessons to improve their companies. These examples, I thought, could help …

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The Science of Neuro-Marketing

The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By having a subject wear an electroencephalogram (EEG) cap …

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