If you’re anything like me, you learned how to use programs like Photoshop and Gimp out of necessity to do minor changes to photos. You might have even dabbled in some easier graphic design projects for your own website, but it takes you hours to get the image or the design looking just right and […]
How to Create Awesome Infographics Without Being a Designer Read More »
Whether it’s viewing a website on your phone or playing an online game on your tablet, by now, you’ve probably been exposed to mobile marketing. What is mobile marketing, exactly? Mobile marketing is as simple as optimizing your marketing strategies for people using a mobile device-it doesn’t actually have anything to do with the device
Generating Leads With Mobile Marketing Read More »
OK, I know that I’ve been focusing on content development a lot lately-from talking about user-generated content (UGC) can really improve your marketing campaigns to last week’s post on Part 1 of awesome content tricks. But there’s just so many different ways to generate great, shareable content that I want you to know about as
Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas Read More »
Content. It’s the cornerstone of any successful inbound marketing campaign. Creating your own high-quality unique content is the best way of enticing new fans and potential customers to embrace your business and having them understand precisely what makes you different from everyone else out there. You can share all the great industry-associated fun articles, videos
34 Awesome Hacks & Tricks to Create Great Content Part 1 Read More »
Whether you realize it or not, there’s definitely industry sectors out there that are easier to create great marketing content for. You probably don’t have to wrack your brain to write a great brochure about promoting a resort in the Bahamas or develop an online contest to market your restaurant’s grand opening or sell your
16 Companies in “Boring” Industries Delivering Awesome Content Read More »
In PR, conventional wisdom dictates that you do one of two things to get press in different areas for your clients, company or event: 1) draft a media kit, stocked with company/event backgrounders, info on the key people involved, PR releases and maybe photos and send them to a journalist covering that area OR 2)
Be Your Own Storyteller: A Guide to Successful Inbound PR Read More »
It seems like brands everywhere can’t get enough high-value good quality content to fill their growing marketing needs. Content marketing isn’t exactly a new strategy but it has definitely taken off in the last 2 years. After spending the last few years focusing on building followers and social media ROI, marketers are now seeing the
How to Turn Brand Advocates into Content Creators Read More »
Technology is moving and changing at lightning speed in today’s day and age. If you don’t integrate at least some of the tools and cutting-edge platforms to help your marketing strategies and assist increasing your company’s productivity, you’re going to be left behind by the competition. But, it’s not as simple as just pressing a
21 Awesome Online Tools to Make Your Business More Efficient Read More »
So you’ve created an amazing Twitter profile for your company, complete with an eye-catching branded cover photo and profile image. You’ve started following key companies as well as industry influencers and bloggers in order to stay ahead of the competition and keep on top of what’s new and exciting. You’ve started sharing cool tweets and
Attracting More Customers With Twitter and Vine Read More »
So you’ve created an amazing new website for your company or a cool e-newsletter that you want to share with your loyal customers and maybe get some new ones; but there’s a problem. You’ve noticed that you’re not getting as many people clicking through to your e-book, your web form or your videos as you
The Top 12 Calls-To-Action You Need for Your Marketing Campaigns Read More »
